The International Snowmobile Manufacturers Association (ISMA)

We are an organization representing the four snowmobile manufacturers. We coordinate committees within the industry to handle concerns such as snowmobile safety, the promotion of the lifestyle activity of snowmobiling, keeping accurate statistics, reporting the growth of the industry and the positive economic impact snowmobiling has throughout the world. There are four major manufacturers that build snowmobiles:
Arctic Cat Skid Doo Polaris Yamaha
Safe Riders Snowmobiling Video Series

Latest industry facts

There are four major manufacturers that build snowmobiles. They are: Arctic Cat – Headquartered in Thief River Falls, MN; BRP – Headquartered in Valcourt, Quebec; Polaris Industries – Headquartered in Medina, MN; and Yamaha Motor Corporation – Headquartered in Ontario, Canada.

In 2020 there were 123,862 snowmobiles sold worldwide, 51,036 snowmobiles sold in the US, and 43,535 snowmobiles sold in Canada.

There are over 1.1 million registered snowmobiles in the US and 543,000 registered snowmobiles in Canada.

The Economic Impact of Snowmobiling:

  • United States—$26 billion annually
    Canada—$9.3 billion annually
    Europe & Russia—$5 billion annually
Over 100,000 full-time jobs are generated by the snowmobile industry in North America. Those jobs are involved in manufacturing, dealerships and tourism related businesses.

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Latest snowmobiling videos

Visit our YouTube channel for the latest videos on rider safety, avalanche awareness and fun events!

Events

Take a Friend Snowmobiling
December 1, 2020 - March 31, 2021

"Take a Friend Snowmobiling" Campaign


Snowmobiling Safety Week
January 16-24, 2021

International Snowmobile Safety Week


June 9-11, 2021

2021 International Snowmobile Congress
Omaha, Nebraska


News

May 2020

New Snowmobile Sales Data for Winter of 2019-2020
Snowmobile sales statistics for the 2019-2020 season.

Contact us

International Snowmobile Manufacturers Association
1640 Haslett Road, Suite 170
Haslett, Michigan USA 48840
Phone: 517.339.7788
Fax: 517.339.7798
ismasue@aol.com

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