The International Snowmobile Manufacturers Association (ISMA)
We are an organization representing the four snowmobile manufacturers. We coordinate committees within the industry to handle concerns such as snowmobile safety, the promotion of the lifestyle activity of snowmobiling, keeping accurate statistics, reporting the growth of the industry and the positive economic impact snowmobiling has throughout the world. There are four major manufacturers that build snowmobiles: |
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Latest industry facts
There are four major manufacturers that build snowmobiles. They are: Arctic Cat – Headquartered in Thief River Falls, MN; BRP – Headquartered in Valcourt, Quebec; Polaris Industries – Headquartered in Medina, MN; and Yamaha Motor Corporation – Headquartered in Ontario, Canada.
In 2020 there were 123,862 snowmobiles sold worldwide, 51,036 snowmobiles sold in the US, and 43,535 snowmobiles sold in Canada.
There are over 1.1 million registered snowmobiles in the US and 543,000 registered snowmobiles in Canada.
The Economic Impact of Snowmobiling:
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United States—$26 billion annually
Canada—$9.3 billion annually
Europe & Russia—$5 billion annually
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Latest snowmobiling videos
Events
"Take a Friend Snowmobiling" Campaign
June 9-11, 2021
2021 International Snowmobile Congress
Omaha, Nebraska
News
Launching avosmotoneiges.org website
The International Snowmobile Manufacturers Association (ISMA) and the four snowmobile manufacturers, Arctic Cat, Bombardier Recreational Products (BRP Ski-Doo), Polaris Industries and Yamaha Motor Corporation, have created the AvosMotoneiges.org website (Go Snowmobiling) in French.
Take a Friend Snowmobiling
The Go Snowmobiling/Take a Friend Snowmobiling campaign has been supported by the snowmobile community over the years. Snowmobile Clubs and Associations across North America have taken Military Personnel snowmobiling, coordinated Enlightenment rides with land managers, and often just have fun organizing snowmobile rides with friends and family.
US Department of Commerce releases Economic Output Data for Outdoor Recreation
The US Department of Commerce, Bureau of Economic Analysis has released the Economic Output for outdoor recreation for this past year.
New Snowmobile Sales Data for Winter of 2019-2020
Snowmobile sales statistics for the 2019-2020 season.
For the love of snowmobiling!
Photos & videos
Browse our collection of snowmobile safety videos, public service announcements and snowmobile photos.
Snowmobile safety
These safety resources will ensure your next ride will be a safe and fun one for all!
Posters & projects
Download exclusive snowmobiling posters and our fun kid activities!
News & events
Stay informed about the latest news about our favorite recreation and find a snowmobiling event in your state.
