The International Snowmobile Manufacturers Association (ISMA)

We are an organization representing the four snowmobile manufacturers. We coordinate committees within the industry to handle concerns such as snowmobile safety, the promotion of the lifestyle activity of snowmobiling, keeping accurate statistics, reporting the growth of the industry and the positive economic impact snowmobiling has throughout the world. There are four major manufacturers that build snowmobiles:
Arctic Cat Skid Doo Polaris Yamaha

Latest industry facts

There are four major manufacturers that build snowmobiles. They are: Arctic Cat—Headquartered in Plymouth, MN; BRP—Headquartered in Valcourt, Quebec; Polaris Industries—Headquartered in Medina, MN; and Yamaha Motor Corporation—Headquartered in Cypress, CA.

In 2015 there were 150,713 snowmobiles sold worldwide; 58,299 were sold in the U.S. and 50,752 were sold in Canada.

There are approximately 1.3 million registered snowmobiles in the US and over 600,000 registered snowmobiles in Canada.

The Economic Impact of Snowmobiling:

  • United States—$26 billion annually
  • Canada—$8 billion annually
  • Europe & Russia—$5 billion annually
Over 100,000 full time jobs are generated by the snowmobile industry in North America. Those jobs are involved in manufacturing, dealerships and tourism related businesses.

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Latest snowmobiling videos

Visit our YouTube channel for the latest videos on rider safety, avalanche awareness and fun events!

News & events

January 16-24, 2016

International Snowmobile Safety Week

February 5-15 2016

Take a Friend Snowmobiling

June 9-11, 2016

2016 International Snowmobile Congress
Rapid City, SD

November 2015

"Snowmobiling"a unique partnership between the manufacturers and their customers
The Snowmobile Manufacturers have a unique relationship with their customer base. The relationships and the friendships begin on the trails and in the mountains. The manufacturer employees, beginning with the Chief Executive Officers, Marketing Managers, Accountants, and Production Teams love to snowmobile.

June 2015

Snowmobile Sales Continue to Grow in North America
The International Snowmobile Manufacturers are pleased to report that snowmobile sales in North America.

March 2015

SAE Snowmobile Challenge 2015 winners announced
The 16th Annual SAE Snowmobile Challenge was held at Michigan Technological University in Houghton, MI from March 3-7, 2015. This year 21 teams from the U.S. and Canada and one from Finland participated in the weeklong event.

October 2014

The International Snowmobile Manufacturers Association partners With OPEI and NMMA on the "Look Before You Pump" ethanol education campaign
The International Snowmobile Manufacturers Association (ISMA) has partnered with the Outdoor Power Equipment Institute (OPEI) and the National Marine Manufacturers Association (NMMA) in the "Look Before You Pump" campaign, an ethanol education and consumer protection program.

September 2014

Yellowstone Announces Lottery for New Non-Commercially Guided Snowmobile Access Program
Applications will be accepted starting September 3, 2014, for those interested in obtaining a permit to take a non-commercially guided snowmobile trip into Yellowstone National Park this winter.

Contact us

International Snowmobile Manufacturers Association
1640 Haslett Road, Suite 170
Haslett, Michigan USA 48840
Phone: 517.339.7788
Fax: 517.339.7798

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