The International Snowmobile Manufacturers Association (ISMA)

We are an organization representing the four snowmobile manufacturers. We coordinate committees within the industry to handle concerns such as snowmobile safety, the promotion of the lifestyle activity of snowmobiling, keeping accurate statistics, reporting the growth of the industry and the positive economic impact snowmobiling has throughout the world. There are four major manufacturers that build snowmobiles:
Arctic Cat Skid Doo Polaris Yamaha

Latest industry facts

There are four major manufacturers that build snowmobiles. They are: Arctic Cat – Headquartered in Thief River Falls, MN; BRP – Headquartered in Valcourt, Quebec; Polaris Industries – Headquartered in Medina, MN; and Yamaha Motor Corporation – Headquartered in Cypress, CA.

In 2017 there were 118,657 snowmobiles sold worldwide; 50,659 were sold in the U.S. and 44,161 were sold in Canada. There are over 1.2 million registered snowmobiles in the US and over 600,000 registered snowmobiles in Canada

The Economic Impact of Snowmobiling:

  • United States—$26 billion annually
    Canada—$8 billion annually
    Europe & Russia—$5 billion annually
Over 100,000 full-time jobs are generated by the snowmobile industry in North America. Those jobs are involved in manufacturing, dealerships and tourism related businesses.

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Latest snowmobiling videos

Visit our YouTube channel for the latest videos on rider safety, avalanche awareness and fun events!


Snowmobiling Safety Week
January 20-28, 2018

International Snowmobile Safety Week

Take a Friend Snowmobiling
February 10-19, 2018

"Take a Friend Snowmobiling" Campaign

June 13-16, 2018

2018 International Snowmobile Congress
Halifax, NS


August 2017

Get Involved in 2017-2018 Snowmobiling Season Events!
There have been a few nips in the air and that can only mean that winter is on its way - hopefully bringing lots of snow, cold weather and great snowmobiling.

February 2017 offers safety education resources and training materials offers links to avalanche education providers and avalanche centers, providing up-to-the-minute weather reports, mountain and snow conditions and avalanche danger ratings.

February 2017 an important source for snowmobile safety a comprehensive website supplying detailed information on safety education resources, avalanche education and information, training manuals, access resources and other pertinent snowmobiling information for snowmobilers, the general public, snowmobiling management agencies and land managers.

December 2016

Go Snowmobiling Campaign Expands its Reach
The Go Snowmobiling campaign has been a great success. Clubs, Groups, and Associations across North America have held Military Rides, Political Rides, and often just have fun holding snowmobile rides with friends and family alike. Winter is starting strong, and there is still a good bit of winter to come this year. The trails and riding areas in many parts of North America are in phenomenal shape. During this time of year, we are seeing a little bit more daylight and the temperatures are a little warmer, so the improved temperatures and additional daylight improves our opportunity and riding comfort.

November 2016

Snowmobile Safety: Ride Safe and Have Fun!
Now is the time for snowmobilers to keep snowmobile safety a top-of-mind awareness issue. Snowmobile safety is nothing new to organized snowmobiling. Snowmobile administrators, the manufacturers, snowmobile associations and clubs joined together years ago in developing the Safe Riders! You make snowmobiling safe™ safety campaign which emphasized safe snowmobiling practices, training and enforcement. The campaign includes safety related materials such as decals, posters, the Safe Riders! DVD, public service announcements, and more.

November 2016

Backcountry Ascender Growing Worldwide
The objective of the partnership is to help disseminate knowledge. The Backcountry Ascender Program is well on its way to improving backcountry and avalanche awareness and education for all snowmobilers. We are already seeing positive preparedness and proficiency behavior changes, as riders all over North America are practicing using their avalanche equipment and signing up for Avalanche Awareness Classes.

October 2016

Backcountry Ascender program
Backcountry Ascender is a free and simple backcountry and avalanche educator. The platform uses educational gamification and good-natured competition to encourage rider’s awareness and improve their backcountry knowledge, skills, and practical experience.

September 2016

Snowmobile research work revisited
In 2006, extensive research work was performed to help us understand the perceptions individuals have of snowmobiling. The research also highlighted the priorities of outdoor recreationists of all kinds.

September 2016

Snowmobile Community looks forward to a great winter season
The snowmobile manufacturers are looking forward to a strong sales year and great snowmobiling. New products at spring shows had a warm acceptance and advanced showings and open houses are touting excellent crowd interest and deposits on new sleds. This winter promises abundant reasonably priced fuel matched with a snowy winter, supported by a La Niña forecast for the snow belt across North America. According to weather forecasters, we can expect higher than normal snowfalls and “real winter” temperatures.

August 2016

Backcountry Ascender Program to be Launched at Hay Days
Backcountry Ascender is a free and simple backcountry & avalanche educator. The application uses good-natured competition to help riders learn and improve their backcountry knowledge, skills, practical experience, and confidence.

December 2015

Safe Riders! Campaign Celebrates 20th Anniversary!
The Safe Riders! You Make Snowmobiling Safe© safety campaign was initiated in 1995 through a partnership with the snowmobile manufacturer members of ISMA – Arctic Cat, BRP, Polaris, and Yamaha and the state and provincial snowmobile associations and clubs located throughout the snow-belt of North America. The goal of the campaign is to keep safety a ‘top of mind awareness’ subject while snowmobiling. The content of the campaign was created with input from all corners of the snowmobile world and continues to live and grow in ideas and outreach.

December 2015

Effective engagement with members of congress
For the past 15 years I have felt it necessary to make regular trips to Washington DC to promote snowmobile enthusiasts’ access to public lands.

These trips, initially prompted by the Clinton Administration’s proposed ban on snowmobiles in all National Parks, have given me a healthy perspective on the challenges facing those who petition Congress on behalf of “special interests.”

November 2015

"Snowmobiling"a unique partnership between the manufacturers and their customers
The Snowmobile Manufacturers have a unique relationship with their customer base. The relationships and the friendships begin on the trails and in the mountains. The manufacturer employees, beginning with the Chief Executive Officers, Marketing Managers, Accountants, and Production Teams love to snowmobile.

June 2015

Snowmobile Sales Continue to Grow in North America
The International Snowmobile Manufacturers are pleased to report that snowmobile sales in North America.

Contact us

International Snowmobile Manufacturers Association
1640 Haslett Road, Suite 170
Haslett, Michigan USA 48840
Phone: 517.339.7788
Fax: 517.339.7798

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