The International Snowmobile Manufacturers Association (ISMA)

Snowmobile research work revisited
In 2006, extensive research work was performed to help us understand the perceptions individuals have of snowmobiling. The research also highlighted the priorities of outdoor recreationists of all kinds.

Snowmobile Community looks forward to a great winter season
The snowmobile manufacturers are looking forward to a strong sales year and great snowmobiling. New products at spring shows had a warm acceptance and advanced showings and open houses are touting excellent crowd interest and deposits on new sleds. This winter promises abundant reasonably priced fuel matched with a snowy winter, supported by a La Niña forecast for the snow belt across North America. According to weather forecasters, we can expect higher than normal snowfalls and “real winter” temperatures.

Backcountry Ascender Program to be Launched at Hay Days
Backcountry Ascender is a free and simple backcountry & avalanche educator. The application uses good-natured competition to help riders learn and improve their backcountry knowledge, skills, practical experience, and confidence.

Safe Riders! Campaign Celebrates 20th Anniversary!
The Safe Riders! You Make Snowmobiling Safe© safety campaign was initiated in 1995 through a partnership with the snowmobile manufacturer members of ISMA – Arctic Cat, BRP, Polaris, and Yamaha and the state and provincial snowmobile associations and clubs located throughout the snow-belt of North America. The goal of the campaign is to keep safety a ‘top of mind awareness’ subject while snowmobiling. The content of the campaign was created with input from all corners of the snowmobile world and continues to live and grow in ideas and outreach.

Effective engagement with members of congress
For the past 15 years I have felt it necessary to make regular trips to Washington DC to promote snowmobile enthusiasts’ access to public lands.

These trips, initially prompted by the Clinton Administration’s proposed ban on snowmobiles in all National Parks, have given me a healthy perspective on the challenges facing those who petition Congress on behalf of “special interests.”

"Snowmobiling"a unique partnership between the manufacturers and their customers
The Snowmobile Manufacturers have a unique relationship with their customer base. The relationships and the friendships begin on the trails and in the mountains. The manufacturer employees, beginning with the Chief Executive Officers, Marketing Managers, Accountants, and Production Teams love to snowmobile.

Snowmobile Sales Continue to Grow in North America
The International Snowmobile Manufacturers are pleased to report that snowmobile sales in North America.