The International Snowmobile Manufacturers Association (ISMA)

We are an organization representing the four snowmobile manufacturers. We coordinate committees within the industry to handle concerns such as snowmobile safety, the promotion of the lifestyle activity of snowmobiling, keeping accurate statistics, reporting the growth of the industry and the positive economic impact snowmobiling has throughout the world. There are four major manufacturers that build snowmobiles:
Arctic Cat Skid Doo Polaris Yamaha

Latest industry facts

There are four major manufacturers that build snowmobiles. They are: Arctic Cat – Headquartered in Thief River Falls, MN; BRP – Headquartered in Valcourt, Quebec; Polaris Industries – Headquartered in Medina, MN; and Yamaha Motor Corporation – Headquartered in Cypress, CA.

In 2017 there were 118,657 snowmobiles sold worldwide; 50,659 were sold in the U.S. and 44,161 were sold in Canada. There are over 1.2 million registered snowmobiles in the US and over 600,000 registered snowmobiles in Canada

The Economic Impact of Snowmobiling:

  • United States—$26 billion annually
    Canada—$8 billion annually
    Europe & Russia—$5 billion annually
Over 100,000 full-time jobs are generated by the snowmobile industry in North America. Those jobs are involved in manufacturing, dealerships and tourism related businesses.

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Latest snowmobiling videos

Visit our YouTube channel for the latest videos on rider safety, avalanche awareness and fun events!


June 13-16, 2018

2018 International Snowmobile Congress
Halifax, NS


March 2018

Sledding on thin ice
It happens every late season—a snowmobiler mistakes the thickness of some lake or pond ice and crashes through the ice, snowmobile and all.

March 2018

Staying safe while snowmobiling on ice
Snomobiling across ice is never a good idea, but ice conditions in early spring—or late season for snowmobilers—can be extremely hazardous and unstable.

March 2018

Think. Don’t drink and ride.
Much like you wouldn’t consider getting behind the wheel of a car after having drinks, you also shouldn’t consider riding ...

March 2018

Safe snowmobiling
While snowmobiling is a fun family activity enjoyed by millions, a snowmobile is only as safe as the driver controlling the vehicle...

February 2018

Keeping snowmobile trails groomed the job of snowmobile clubs
If you enjoyed a well-groomed trail recently, consider thanking a local snowmobiling club ...

February 2018

Love a groomed trail? Thank a volunteer groomer
For snowmobile enthusiasts, there is nothing better than a freshly-groomed trail sparkling on a sunny winter day. If you have ever wondered how a trail gets groomed, consider talking to an area snowmobile association.

January 2018

Why Fill Out All Those Surveys?
You may have received a survey from a snowmobile manufacturer or supplier asking questions related to your snowmobiling purchases and activities. You have probably also seen surveys from the ISMA Office asking questions such as...

December 2017

Go Snowmobiling
The Go Snowmobiling campaign has been a great success over the years. Clubs, groups, and associations across North America have taken military personnel snowmobiling, Enlightenment rides with land managers, and often just have fun sponsoring snowmobile rides with friends and family.

November 2017

International Snowmobile Safety Week: January 20-28, 2018
The snowmobile community is again holding the International Snowmobile Safety Week.

October 2017

Facts About Snowmobiling
As we begin the 2017-18 snowmobiling season, we thought you may be interested in the following facts while you are preparing to go ride this season.

October 2017

Backcountry Ascender – Updating Services for 2017-2018 Season
The Backcountry Ascender Sled 360 partnership with the members of the International Snowmobile Manufacturers Association is entering its second season, supporting snowmobiling safety. The Backcountry Ascender Program is a free and simple backcountry and avalanche educator. The platform uses educational gamification and good-natured competition to encourage rider awareness and improve backcountry knowledge, skills, and practical experience.

October 2017

Snowmobile Safety Certification Committee Background
An overview of the Snowmobile Safety Certification Committee which oversees the recommended practices that guide manufacturers in the production of snowmobiles.

August 2017

Get Involved in 2017-2018 Snowmobiling Season Events!
There have been a few nips in the air and that can only mean that winter is on its way - hopefully bringing lots of snow, cold weather and great snowmobiling.

February 2017 offers safety education resources and training materials offers links to avalanche education providers and avalanche centers, providing up-to-the-minute weather reports, mountain and snow conditions and avalanche danger ratings.

February 2017 an important source for snowmobile safety a comprehensive website supplying detailed information on safety education resources, avalanche education and information, training manuals, access resources and other pertinent snowmobiling information for snowmobilers, the general public, snowmobiling management agencies and land managers.

Contact us

International Snowmobile Manufacturers Association
1640 Haslett Road, Suite 170
Haslett, Michigan USA 48840
Phone: 517.339.7788
Fax: 517.339.7798

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