The International Snowmobile Manufacturers Association (ISMA)

We are an organization representing the four snowmobile manufacturers. We coordinate committees within the industry to handle concerns such as snowmobile safety, the promotion of the lifestyle activity of snowmobiling, keeping accurate statistics, reporting the growth of the industry and the positive economic impact snowmobiling has throughout the world. There are four major manufacturers that build snowmobiles:
Arctic Cat Skid Doo Polaris Yamaha
Safe Riders Snowmobiling Video Series

Latest industry facts

There are four major manufacturers that build snowmobiles. They are: Textron/Arctic Cat – Headquartered in Thief River Falls, MN; BRP – Headquartered in Valcourt, Quebec; Polaris Industries – Headquartered in Medina, MN; and Yamaha Motor Corporation – Headquartered in Ontario, Canada.

In 2018 there were 124,786 snowmobiles sold worldwide; 53,179 were sold in the U.S. and 47,024 were sold in Canada.

There are over 1.2 million registered snowmobiles in the US and 600,000 registered snowmobiles in Canada.

The Economic Impact of Snowmobiling:

  • United States—$26 billion annually
    Canada—$8 billion annually
    Europe & Russia—$5 billion annually
Over 100,000 full-time jobs are generated by the snowmobile industry in North America. Those jobs are involved in manufacturing, dealerships and tourism related businesses.

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Latest snowmobiling videos

Visit our YouTube channel for the latest videos on rider safety, avalanche awareness and fun events!


June 5-8, 2019

2019 International Snowmobile Congress
Grand Rapids, MI


March 2019

No room for impaired operations on trails
The American Council of Snowmobile Associations (ACSA) and the U.S. Federal Highway Administration (FHWA) encourage snowmobile enthusiasts to not ride impaired and to come home safe to their families.

March 2019

Staying safe on a sled starts with education
The Safe Riders! Snowmobile Safety Awareness website provides essential and detailed materials pertaining to snowmobile safety in an easy-to-understand format. The site also includes short quizzes to help improve your knowledge about safe snowmobiling practices.

March 2019

Stay on the right trail
While unspoiled fresh powder next to a trail can be alluring to snowmobilers, the American Council of Snowmobile Associations (ACSA) and the U.S. Federal Highway Administration (FHWA) remind snowmobile riders to stay on trails unless they’re absolutely certain that adjacent lands are open to snowmobiling.

February 2019

Plan to Take a Vacation Snowmobiling!
Why not use some of your vacation time to take a snowmobiling vacation? We have great snow conditions in many locations so it’s a great time to plan a short trip. Throughout the winter, I often snowmobile on the weekends – Friday, Saturday, and Sunday when most people are out riding. Once in a while I am able to take somebody snowmobiling on a Tuesday, Wednesday, or Thursday – mid-week – and what an enjoyable time it is!

February 2019

Go Snowmobiling
The Go Snowmobiling campaign has been supported by the snowmobile community over the years. Clubs, Groups, and Associations across North America have taken Military Personnel snowmobiling, coordinated Enlightenment rides with land managers, and often just have fun organizing snowmobile rides with friends and family.

December 2018

Outdoor Recreation Community supports Lands Package Legislation
The Outdoor Recreation Roundtable supports the need for a healthy land management agenda in Washington DC and across the United States. Congress has a unique opportunity to enact legislation that could help make great strides in protecting our public lands while delivering needed reforms to enhance the outdoor recreation experience.

December 2018

Get to Know Your National Forest Team
For many years the snowmobile manufacturers members of ISMA have financially supported the Friends of Snowmobiling groups, Friends of the US Forests, and the various Avalanche Centers within the US Forest Service.

November 2018

Status Report on California National Forests for Snowmobiles
A quick status report for where the five California National Forests are at in respect to their OSV (over snow vehicle) travel plan designation process

November 2018

Safe Riders! video chapters are up and running on the ISMA Website!
We are excited about the expansion of the Safe Riders! program with the addition of the new Safe Riders! video chapter series featuring 13 separate video chapters on snowmobiling lifestyle and safety related guidelines and practices. The chapters are each 1-3 minutes in length and can be viewed or downloaded from this website.

October 2018

State of the Sport—Update on Snowmobiles in North America
Snowmobiling is a catalyst for winter economies in the snowbelt of North America that generates over $26 billion in annual spending by participants and providing jobs, taxes and recreation when many hibernate. Over 2 million recreationists enjoy snowmobiling in the US and another 700,000 in Canada each year.

September 2018

Snowmobiling 2018-2019 Special Events Planned
There have been a few nips in the air and snow in the Rockies, so that can only mean that winter is on its way - hopefully bringing lots of snow, cold weather and great snowmobiling. On behalf of the International Snowmobile Manufacturers Association members – Arctic Cat, BRP, Polaris and Yamaha Motor Corporation, we are excited to announce the continuation and expansion of the Safe Riders! You Make Snowmobiling Safe safety campaign.

September 2018

Facts About Snowmobiling-2018
As we begin the 2018-19 snowmobiling season, we thought you may be interested in the following facts while you are preparing to go ride this season:

August 2018

Yellowstone announces lottery for 2018-2019 Non-commercially Guided Snowmobile Access Program.
Beginning Wednesday, August 1, people may apply to the 2018-2019 winter lottery for permits to snowmobile in Yellowstone without a commercial guide.

August 2018

Snowmobile Sales Outperform Economic Growth Worldwide
A long lasting cold and snowy winter in much of the snowmobile community, and continued enthusiasm and interest in snowmobiling powered snowmobile sales to increase worldwide to 124,786 new sleds sold this past year.

March 2018

Sledding on thin ice
It happens every late season—a snowmobiler mistakes the thickness of some lake or pond ice and crashes through the ice, snowmobile and all.

March 2018

Staying safe while snowmobiling on ice
Snomobiling across ice is never a good idea, but ice conditions in early spring—or late season for snowmobilers—can be extremely hazardous and unstable.

March 2018

Think. Don’t drink and ride.
Much like you wouldn’t consider getting behind the wheel of a car after having drinks, you also shouldn’t consider riding ...

March 2018

Safe snowmobiling
While snowmobiling is a fun family activity enjoyed by millions, a snowmobile is only as safe as the driver controlling the vehicle...

February 2018

Keeping snowmobile trails groomed the job of snowmobile clubs
If you enjoyed a well-groomed trail recently, consider thanking a local snowmobiling club ...

February 2018

Love a groomed trail? Thank a volunteer groomer
For snowmobile enthusiasts, there is nothing better than a freshly-groomed trail sparkling on a sunny winter day. If you have ever wondered how a trail gets groomed, consider talking to an area snowmobile association.

January 2018

Why Fill Out All Those Surveys?
You may have received a survey from a snowmobile manufacturer or supplier asking questions related to your snowmobiling purchases and activities. You have probably also seen surveys from the ISMA Office asking questions such as...

Contact us

International Snowmobile Manufacturers Association
1640 Haslett Road, Suite 170
Haslett, Michigan USA 48840
Phone: 517.339.7788
Fax: 517.339.7798

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