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The International Snowmobile Manufacturers Association (ISMA) is
an organization representing the four snowmobile manufacturers.
 We coordinate committees within the industry to handle
 concerns such as snowmobile safety, the promotion of the life-style activity of
snowmobiling, keeping accurate statistics, reporting the
growth of the industry and the positive economic impact the life-style activity has throughout the world. There are four major manufacturers that build snowmobiles:
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Upcoming Snowmobiling Events
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Take a Friend Snowmobiling Campaign
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Snowmobiling News
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SAE Snowmobile Challenge 2014 Winner Announced
The 15th Annual SAE Snowmobile Challenge was held at Michigan Technological University in Houghton, MI on March 4-8, 2014. This year 17 Universities registered for the event. The members of the International Snowmobile Manufacturers Association—Arctic Cat, BRP, Polaris and Yamaha—are proud gold-level sponsors of the event. Representatives from all of the manufacturers were involved in the event and supported the skilled students from the participating universities and colleges.
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Take a Friend Snowmobiling Campaign—Off to a GREAT Start!
Mother Nature is supporting the Take a Friend Snowmobiling Campaign with record snowfalls and cold weather throughout most of North America. The campaign, which began 5 years ago is gaining momentum and many snowmobile associations and their clubs are planning special events to introduce non-snowmobilers to our winter activity of choice.
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Consumer Insight Study Shows Snowmobile Enthusiasts Consider Snowmobiling a Family Activity
Thanks to snowmobiling, winter has become a season to enjoy. Ask any of the three million people who take pleasure every year in the beauty of winter on the over 200,000 miles of groomed and marked snowmobile trails throughout North America.
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Snowmobile Community looking forward to a Great Season
Yes, the snowmobile season has already begun in many parts of the world. Snowfall has occurred in much of the Western United States and Canada and Mother Nature is covering mountain ranges around the world with 'white gold.'
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Colorado Snowmobile Association Wins Take a Friend Snowmobiling Contest
The Colorado Snowmobile Association won the 2013 Take A Friend Snowmobiling Contest sponsored by the International Snowmobile Manufacturers Association whose members are Arctic Cat, BRP, Polaris, and Yamaha. The members of the CSA and their clubs took 486 individuals snowmobiling in Colorado this past winter of 2012-2013.
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Paper Cut-out Snowmobile Ready for Use
The Take a Friend/Go Snowmobiling campaign is pleased to present a new addition to its list of ready to use snowmobiling campaign material.
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Positive Economic Impact of Snowmobiling Outperforms Economy
Recreational spending and outdoor activities are much bigger economic drivers than most people realize. A recent study found that consumer spending on outdoor recreational activities generated $646 Billion dollars in national sales and services last year in the US alone.
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Snowmobiling Websites and Facebook Expand
As we look at the last 20 years of communication transformation, most are amazed. Communication amongst snowmobilers has changed forever and it appears the evolution will continue.
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Snowmobiling Economic Benefits Realized Worldwide
The snowmobile community generates over 28 billion dollars in economic activity in North America. Snowmobiling supports over 90,000 full time jobs and generates millions of tax dollars.
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