The International Snowmobile Manufacturers Association (ISMA)

We are an organization representing the four snowmobile manufacturers. We coordinate committees within the industry to handle concerns such as snowmobile safety, the promotion of the lifestyle activity of snowmobiling, keeping accurate statistics, reporting the growth of the industry and the positive economic impact snowmobiling has throughout the world. There are four major manufacturers that build snowmobiles:
Arctic Cat Skid Doo Polaris Yamaha
Safe Riders Snowmobiling Video Series

Latest industry facts

There are four major manufacturers that build snowmobiles. They are: Arctic Cat – Headquartered in Thief River Falls, MN; BRP – Headquartered in Valcourt, Quebec; Polaris Industries – Headquartered in Medina, MN; and Yamaha Motor Corporation – Headquartered in Ontario, Canada.

In 2020 there were 123,862 snowmobiles sold worldwide, 51,036 snowmobiles sold in the US, and 43,535 snowmobiles sold in Canada.

There are over 1.1 million registered snowmobiles in the US and 543,000 registered snowmobiles in Canada.

The Economic Impact of Snowmobiling:

  • United States—$26 billion annually
    Canada—$9.3 billion annually
    Europe & Russia—$5 billion annually
Over 100,000 full-time jobs are generated by the snowmobile industry in North America. Those jobs are involved in manufacturing, dealerships and tourism related businesses.

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Latest snowmobiling videos

Visit our YouTube channel for the latest videos on rider safety, avalanche awareness and fun events!


June 9-11, 2021

2021 International Snowmobile Congress
Omaha, Nebraska


May 2020

New Snowmobile Sales Data for Winter of 2019-2020
Snowmobile sales statistics for the 2019-2020 season.

May 2020

Friends of Snowmobiling and How it supports FOSPAC
The Friends of Snowmobiling is a non-profit organization whose members are snowmobilers with an interest in maintaining riding areas and responsible snowmobiling in the United States. The organization began approximately 20 years ago and also organized a Political Action Committee designed to raise funds for Federal Officials running for office or serving in office who have shown they are friends of snowmobilers and deserve our support.

April 2020

A quick survey will help us give you more winter fun
We're conducting a new survey just for snowmobilers. We're hoping you can help by posting this on your Facebook page.

January 2020

Go Snowmobiling Campaign 2020
The Go Snowmobiling campaign has been a great success. Clubs, Groups, and Associations across North America have held Military Rides, Political Rides, and often just have fun holding snowmobile rides with friends and family alike. There is still a good bit of winter to come this year and trails and riding areas in many parts of North America are in great shape.

January 2020

International Snowmobile Safety Week: January 18-26, 2020
The snowmobile community is again holding the International Snowmobile Safety Week. This is the 27th year where the entire snowmobile community, including State and Provincial Snowmobile Associations, Visitors and Convention Bureaus, Chambers of Commerce, Snowmobile Clubs and local and state and provincial agencies join together to recognize the importance of safe, responsible snowmobiling.

December 2019

Plan to Take a Vacation Snowmobiling!
There are many beautiful snowmobile trails and riding areas available to all of us and they are maintained by our Friends across this land. We will have great snow conditions in many locations so it’s a great time to plan a short trip.

November 2019

Safe Riders! Safety Campaign Reaches Out and Expands Service
The Safe Riders! program continues to highlight the main safety issues that riders need to follow while snowmobiling.

September 2019

Facts About Snowmobiling - 2019
As we begin the 2019-20 snowmobiling season, we thought you may be interested in the following facts while you are preparing to go ride this season.

September 2019

New Government Report Reaffirms Outdoor Recreation's Role as a Significant Economic Driver
Newly released economic data on the national and, for the first time ever, state levels reinforce what the outdoor recreation industry has long believed: Outdoor recreation is a powerful driver of national and local economies and it is growing faster than the U.S. economy as a whole.

September 2019

Snowmobile Community looks forward to a great winter season
The snowmobile manufacturers are looking forward to a strong sales year and great snowmobiling. New products at spring shows had a warm acceptance and advanced showings and open houses are touting excellent crowd interest and deposits on new sleds. This winter promises abundant reasonably priced fuel matched with a snowy winter, supported by the Farmers Almanac for the snow belt across North America. According to most weather forecasts, we can expect higher than normal snowfalls and “real winter” temperatures.

September 2019

Go Snowmobiling campaign
The Go Snowmobiling campaign has been supported by the snowmobile community over the years. Snowmobile Clubs and Associations across North America have taken Military Personnel snowmobiling, coordinated Enlightenment rides with land managers, and often just have fun organizing snowmobile rides with friends and family.

July 2019

Snowmobile Sales Outperform Economic Growth Worldwide
A long lasting cold and snowy winter in much of the snowmobile community, and continued enthusiasm and interest in snowmobiling powered snowmobile sales to increase worldwide to 133,081 new sleds sold this past year.

March 2019

No Room for Impaired Operations on Trails
The American Council of Snowmobile Associations (ACSA) and the U.S. Federal Highway Administration (FHWA) encourage snowmobile enthusiasts to not ride impaired and to come home safe to their families.

March 2019

Staying Safe on a Sled Starts with Education
The Safe Riders! Snowmobile Safety Awareness website provides essential and detailed materials pertaining to snowmobile safety in an easy-to-understand format. The site also includes short quizzes to help improve your knowledge about safe snowmobiling practices.

March 2019

Stay on the Right Trail
While unspoiled fresh powder next to a trail can be alluring to snowmobilers, the American Council of Snowmobile Associations (ACSA) and the U.S. Federal Highway Administration (FHWA) remind snowmobile riders to stay on trails unless they’re absolutely certain that adjacent lands are open to snowmobiling.

February 2019

Plan to Take a Vacation Snowmobiling!
Why not use some of your vacation time to take a snowmobiling vacation? We have great snow conditions in many locations so it’s a great time to plan a short trip. Throughout the winter, I often snowmobile on the weekends – Friday, Saturday, and Sunday when most people are out riding. Once in a while I am able to take somebody snowmobiling on a Tuesday, Wednesday, or Thursday – mid-week – and what an enjoyable time it is!

Contact us

International Snowmobile Manufacturers Association
1640 Haslett Road, Suite 170
Haslett, Michigan USA 48840
Phone: 517.339.7788
Fax: 517.339.7798

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