The International Snowmobile Manufacturers Association (ISMA)

Latest industry facts

There are four major manufacturers that build snowmobiles. They are: Arctic Cat – Headquartered in Thief River Falls, MN; BRP – Headquartered in Valcourt, Quebec; Polaris Industries – Headquartered in Medina, MN; and Yamaha Motor Corporation – Headquartered in Ontario, Canada.

In 2023 there were 124,769 snowmobiles sold worldwide; 53,553 were sold in the U.S. and 48,252 were sold in Canada.

There are 1.26 million registered snowmobiles in the US and over 601,000 registered snowmobiles in Canada.

The Economic Impact of Snowmobiling:

• United States—$26 Billion annually
  Canada—$9.3 billion annually
  Europe—$4 billion annually

Over 100,000 full-time jobs are generated by the snowmobile industry in North America. Those jobs are involved in manufacturing, dealerships and tourism related businesses.

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Snowmobile Safety Videos

Visit our YouTube channel for the latest videos on rider safety, avalanche awareness and fun events! These videos were produced by the Safe Riders! campaign, initiated by the International Snowmobile Manufacturers Association (ISMA) and the four snowmobile manufacturers. These videos are great supplements to a snowmobile safety course and are used by many safety instructors.