The International Snowmobile Manufacturers Association (ISMA)

We are an organization representing the four snowmobile manufacturers. We coordinate committees within the industry to handle concerns such as snowmobile safety, the promotion of the lifestyle activity of snowmobiling, keeping accurate statistics, reporting the growth of the industry and the positive economic impact snowmobiling has throughout the world. There are four major manufacturers that build snowmobiles:
Arctic Cat Skid Doo Polaris Yamaha
Safe Riders Snowmobiling Video Series

Latest industry facts

There are four major manufacturers that build snowmobiles. They are: Arctic Cat – Headquartered in Thief River Falls, MN; BRP – Headquartered in Valcourt, Quebec; Polaris Industries – Headquartered in Medina, MN; and Yamaha Motor Corporation – Headquartered in Ontario, Canada.

In 2023 there were 124,769 snowmobiles sold worldwide; 53,553 were sold in the U.S. and 48,252 were sold in Canada.

There are 1.26 million registered snowmobiles in the US and over 601,000 registered snowmobiles in Canada.

The Economic Impact of Snowmobiling:

  • United States—$26 Billion annually
    Canada—$9.3 billion annually
    Europe—$4 billion annually
Over 100,000 full-time jobs are generated by the snowmobile industry in North America. Those jobs are involved in manufacturing, dealerships and tourism related businesses.

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Snowmobile Safety Videos

Visit our YouTube channel for the latest videos on rider safety, avalanche awareness and fun events! These videos were produced by the Safe Riders! campaign, initiated by the International Snowmobile Manufacturers Association (ISMA) and the four snowmobile manufacturers. These videos are great supplements to a snowmobile safety course and are used by many safety instructors.

Take The Pledge


Snowmobiling Safety Week
January 13-21-2024

International Snowmobile Safety Week

Take a Friend Snowmobiling
February 10-19, 2024

"Take a Friend Snowmobiling" Week

June 12-15, 2024

2024 International Snowmobile Congress
Green Bay, Wisconsin


January 2024

ISMA Names Jaret Smith President
The International Snowmobile Manufacturers Association (ISMA), today announced that Ed Klim will retire from his position as President in 2024. Jaret will serve as President, effective January 15, 2024.

October 2023

Snowmobilers Taking The Pledge
The members of the International Snowmobile Manufacturers Association (Arctic Cat, BRP, Polaris, and Yamaha) are joining together again this season with the snowmobile community in promoting the Take The Pledge campaign.

September 2023

Take a Friend Snowmobiling
The Take a Friend Snowmobiling campaign, which will be held February 10-19, 2024, has been supported by the snowmobile community over the years.

Contact us

International Snowmobile Manufacturers Association
1640 Haslett Road, Suite 170
Haslett, Michigan USA 48840
Phone: 517.339.7788
Fax: 517.339.7798

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