The International Snowmobile Manufacturers Association (ISMA)

We are an organization representing the four snowmobile manufacturers. We coordinate committees within the industry to handle concerns such as snowmobile safety, the promotion of the lifestyle activity of snowmobiling, keeping accurate statistics, reporting the growth of the industry and the positive economic impact snowmobiling has throughout the world. There are four major manufacturers that build snowmobiles:
Arctic Cat Skid Doo Polaris Yamaha
Safe Riders Snowmobiling Video Series

Latest industry facts

There are four major manufacturers that build snowmobiles. They are: Arctic Cat – Headquartered in Thief River Falls, MN; BRP – Headquartered in Valcourt, Quebec; Polaris Industries – Headquartered in Medina, MN; and Yamaha Motor Corporation – Headquartered in Ontario, Canada.

In 2021 there were 133,444 snowmobiles sold worldwide; 59,234 were sold in the U.S. and 50,567 were sold in Canada.

There are over 1.3 million registered snowmobiles in the US and over 596,000 registered snowmobiles in Canada.

The Economic Impact of Snowmobiling:

  • United States—$26 billion annually
    Canada—$9.3 billion annually
    Europe & Russia—$5 billion annually
Over 100,000 full-time jobs are generated by the snowmobile industry in North America. Those jobs are involved in manufacturing, dealerships and tourism related businesses.

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Latest snowmobiling videos

Visit our YouTube channel for the latest videos on rider safety, avalanche awareness and fun events!


October 29 – 30, 2021

Sled Season International Kickoff

Snowmobiling Safety Week
January 15-23, 2022

International Snowmobile Safety Week

Take a Friend Snowmobiling
February 12-21, 2022

"Take a Friend Snowmobiling" Campaign

June 8-11, 2022

2022 International Snowmobile Congress
Dubuque, Iowa


October 2021

Snowmobile Sled Season Celebration Coming Soon
: Get this winter started by participating in the Snowmobile Sled Season Celebration on October 29-30, 2021. The Celebration will bring snowmobilers together in preparation for an exciting winter season.

August 2021

Snowmobile Community Announces Upcoming Sled Season Celebration October 29-30, 2021
The snowmobile manufacturer members of ISMA (Arctic Cat, BRP, Polaris, and Yamaha) are excited to partner with their snowmobile dealers across North America, and the Snowmobile Associations/Federations and Clubs in coordinating the first Annual Sled Season Celebration in North America.

July 2021

NPS Announces Lottery for 2021-2022 Non-commercially Guided Snowmobile Access Program
Here are some highlights of the Yellowstone Non-Commercially Guided Snowmobile Access Program for this coming winter season (2021-2022).

June 2021

New Snowmobile Sales Data for Winter of 2020-2021
The new snowmobile sales data for the winter of 2020-2021 shows sales of new snowmobiles outperforming economic growth worldwide.

February 2021

Launching website
The International Snowmobile Manufacturers Association (ISMA) and the four snowmobile manufacturers, Arctic Cat, Bombardier Recreational Products (BRP Ski-Doo), Polaris Industries and Yamaha Motor Corporation, have created the website (Go Snowmobiling) in French.

December 2020

Take a Friend Snowmobiling
The Go Snowmobiling/Take a Friend Snowmobiling campaign has been supported by the snowmobile community over the years. Snowmobile Clubs and Associations across North America have taken Military Personnel snowmobiling, coordinated Enlightenment rides with land managers, and often just have fun organizing snowmobile rides with friends and family.

November 2020

US Department of Commerce releases Economic Output Data for Outdoor Recreation
The US Department of Commerce, Bureau of Economic Analysis has released the Economic Output for outdoor recreation for this past year.

May 2020

New Snowmobile Sales Data for Winter of 2019-2020
Snowmobile sales statistics for the 2019-2020 season.

Contact us

International Snowmobile Manufacturers Association
1640 Haslett Road, Suite 170
Haslett, Michigan USA 48840
Phone: 517.339.7788
Fax: 517.339.7798

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