The International Snowmobile Manufacturers Association (ISMA)
We are an organization representing the four snowmobile manufacturers. We coordinate committees within the industry to handle concerns such as snowmobile safety, the promotion of the lifestyle activity of snowmobiling, keeping accurate statistics, reporting the growth of the industry and the positive economic impact snowmobiling has throughout the world. There are four major manufacturers that build snowmobiles: |
 |
 |
 |
Latest industry facts
There are four major manufacturers that build snowmobiles. They are: Arctic Cat – Headquartered in Thief River Falls, MN; BRP – Headquartered in Valcourt, Quebec; Polaris Industries – Headquartered in Medina, MN; and Yamaha Motor Corporation – Headquartered in Ontario, Canada.
In 2022 there were 130,644 snowmobiles sold worldwide; 53,821 were sold in the U.S. and 50,943 were sold in Canada.
There are 1.3 million registered snowmobiles in the US and over 601,000 registered snowmobiles in Canada.
The Economic Impact of Snowmobiling:
-
United States—$26 Billion annually
Canada—$9.3 billion annually
Europe & Russia—$5 billion annually
Read More
Latest snowmobiling videos
News
2nd Annual International Snowmobile Day – A Fun Day for All
The 2nd Annual International Snowmobile Day, held on October 29, 2022, was a homerun for 51 Snowmobile Clubs that participated in the event. The Snowmobile Day, patterned after the Swedish Snow Day helped start off the snowmobiling season.
Snowmobilers Taking The Pledge
The members of the International Snowmobile Manufacturers Association (Arctic Cat, BRP, Polaris, and Yamaha) are joining together again this season with the snowmobile community with the Take The Pledge campaign.
ISMA Grant Program Reaches $1.54 Million in Awards
The members of the International Snowmobile Manufacturers Association (Arctic Cat, BRP, Polaris, and Yamaha) are pleased to announce that this year the ISMA Grant Program will award over $44,000 in grants being distributed to 15 Organizations in the United States and Canada.
New Snowmobile Sales Data for Winter of 2021-2022
Snowmobile sales statistics for the 2021-2022 season.
Snowmobile Day – October 29, 2022
Snowmobile Day is a day to celebrate the snowmobiling community and begin preparations for the upcoming season. Snowmobile clubs, local dealers, associations, and snowmobile groups are invited to participate.
Take a Friend Snowmobiling
The Go Snowmobiling/Take a Friend Snowmobiling campaign has been supported by the snowmobile community over the years.
For the love of snowmobiling!
Photos & videos
Browse our collection of snowmobile safety videos, public service announcements and snowmobile photos.
Snowmobile safety
These safety resources will ensure your next ride will be a safe and fun one for all!
Posters & projects
Download exclusive snowmobiling posters and our fun kid activities!
News & events
Stay informed about the latest news about our favorite recreation and find a snowmobiling event in your state.
