The International Snowmobile Manufacturers Association (ISMA)

We are an organization representing the four snowmobile manufacturers. We coordinate committees within the industry to handle concerns such as snowmobile safety, the promotion of the lifestyle activity of snowmobiling, keeping accurate statistics, reporting the growth of the industry and the positive economic impact snowmobiling has throughout the world. There are four major manufacturers that build snowmobiles:
Arctic Cat Skid Doo Polaris Yamaha
Safe Riders Snowmobiling Video Series

Latest industry facts

There are four major manufacturers that build snowmobiles. They are: Arctic Cat – Headquartered in Thief River Falls, MN; BRP – Headquartered in Valcourt, Quebec; Polaris Industries – Headquartered in Medina, MN; and Yamaha Motor Corporation – Headquartered in Ontario, Canada.

In 2022 there were 130,644 snowmobiles sold worldwide; 53,821 were sold in the U.S. and 50,943 were sold in Canada.

There are 1.3 million registered snowmobiles in the US and over 601,000 registered snowmobiles in Canada.

The Economic Impact of Snowmobiling:

  • United States—$26 Billion annually
    Canada—$9.3 billion annually
    Europe & Russia—$5 billion annually
Over 100,000 full time jobs are generated by the snowmobile industry in North America. Those jobs are involved in manufacturing, dealerships and tourism related businesses.

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Latest snowmobiling videos

Visit our YouTube channel for the latest videos on rider safety, avalanche awareness and fun events!

Take The Pledge


June 8-10, 2023

2023 International Snowmobile Congress
Moline, Illinois


January 2023

2nd Annual International Snowmobile Day – A Fun Day for All
The 2nd Annual International Snowmobile Day, held on October 29, 2022, was a homerun for 51 Snowmobile Clubs that participated in the event. The Snowmobile Day, patterned after the Swedish Snow Day helped start off the snowmobiling season.

December 2022

Snowmobilers Taking The Pledge
The members of the International Snowmobile Manufacturers Association (Arctic Cat, BRP, Polaris, and Yamaha) are joining together again this season with the snowmobile community with the Take The Pledge campaign.

November 2022

ISMA Grant Program Reaches $1.54 Million in Awards
The members of the International Snowmobile Manufacturers Association (Arctic Cat, BRP, Polaris, and Yamaha) are pleased to announce that this year the ISMA Grant Program will award over $44,000 in grants being distributed to 15 Organizations in the United States and Canada.

June 2022

New Snowmobile Sales Data for Winter of 2021-2022
Snowmobile sales statistics for the 2021-2022 season.

June 2022

Snowmobile Day – October 29, 2022
Snowmobile Day is a day to celebrate the snowmobiling community and begin preparations for the upcoming season. Snowmobile clubs, local dealers, associations, and snowmobile groups are invited to participate.

January 2022

Take a Friend Snowmobiling
The Go Snowmobiling/Take a Friend Snowmobiling campaign has been supported by the snowmobile community over the years.

Contact us

International Snowmobile Manufacturers Association
1640 Haslett Road, Suite 170
Haslett, Michigan USA 48840
Phone: 517.339.7788
Fax: 517.339.7798

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