New Snowmobile Sales Data for Winter of 2020-2021

Snowmobilers enjoyed the Winter of 2021-2022, finding reasonable snow conditions in many parts of North America. 130,644 new snowmobiles were sold worldwide, a 2% decline from the previous year – which was a strong sales year supported by a long winter season. Sales in all three major markets, (United States, Canada, and Scandinavia) were strong overall, supported by record breaking sales of parts, garments and accessories. Sales in the United States were 53,821 new snowmobiles sold, while 50,943 new snowmobiles were sold in Canada.

Sales in Europe showed a slight increase in Finland reporting 3736 units sold compared to 3437 units last year, and Sweden continues its strong sales activity with 8671 new sleds sold following last year’s sales of 8443 sleds. Overall sales in Europe and Russia were 25,880 snowmobiles sold – a 10% increase in sales from last year.

There are 1.2 million registered snowmobiles in the United States and over 601,000 in Canada. The registration numbers continue to increase, showing that snowmobiling continues to be an active, healthy winter sport.

Surveys show that 74% of the snowmobiling households own 2 snowmobiles, and 39% own 3 snowmobiles. Registration in Northern Europe is steady, and there are 320,000 active snowmobilers in Scandinavia.

Snowmobile related tourism continues to increase in North America and beyond. This can be seen in recent economic studies conducted by major colleges/universities. Miles ridden by snowmobilers, which is always predictive of economic impact, showed that riding and related tourism continued on a steady pace compared to previous years.

The average age of a snowmobiler this past season was 53 years of age. Approximately 88% of snowmobilers are males and 12% female.

Snowmobilers are outdoor enthusiasts and most participate in activities such as boating, camping, fishing, ATV and Motorcycle riding, and more. Over 70% of snowmobilers in North America are club and/or snowmobile association/federation members. They are also active in raising money for charity and annually raise over $3 Million dollars for National Charities.

The Go Snowmobiling website and the Go Snowmobiling Facebook page serve as another strong indicator of the interest in snowmobiling. This year the Go Snowmobiling website: received over 2.4 million visits. We have also seen continued growth and expansion of the Go Snowmobiling Facebook page with followers interacting with us on a daily basis, sharing their snowmobiling stories and pictures.

Families enjoy snowmobiling because it is a great outdoor recreation activity. People go snowmobiling for the following reasons:

  • To view the scenery
  • Be with family and friends
  • To get away from the usual demands of life and to be close with nature.
The snowmobile clubs and state and provincial snowmobile organizations continue to expand as they serve as a great conduit for snowmobiling and are involved in local issues supporting their local communities. Economic impact studies show that snowmobiling is growing in importance as part of the overall economic engine and job growth for winter tourism. Snowmobiling generates over $30 Billion worth of economic activity in North America. Snowmobiling joins other outdoor recreation activities in generating over $689 Billion worth of economic activity in the United States. Economic Activity generated by snowmobilers provides many jobs and investment opportunities and generates considerable tax revenue for local governments which eagerly support snowmobiling. The most recent surveys show that snowmobilers spend over $3500 per family supporting snowmobiling activities, on average, and that does not include the purchase of a snowmobile and trailer.

In many parts of North America and Northern Europe, snowmobilers are the economic engine for winter Tourism. Snowmobiling is a vital component of the rural America development effort and is recognized as such by land managers.

Contact us

International Snowmobile Manufacturers Association
1640 Haslett Road, Suite 170
Haslett, Michigan USA 48840
Phone: 517.339.7788
Fax: 517.339.7798

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